Travelsupermarket peak trading boosted by TV advertising and tech investment

Revenues at comparison site TravelSupermarket.com rose by 28% to £22.6 million last year.

Revenues at comparison site TravelSupermarket.com rose by 28% to £22.6 million last year.

Click-based revenue increased by 24% to £21.1 million as visitor numbers went up by 15% to more than 64 million over 2013.

Total transactions rose by 19% to 31.3 million, parent company MoneySupermarket.com Group reported today.

It was boosted by TV advertising in the key trading months and from ongoing investment in technology.

“Trading was very strong in the year, particularly in the seasonally stronger first half,” the company said.

“The travel business benefitted from a focused television and radio campaign in the important January and July trading periods, which resonated well with consumers.

“The group’s ongoing investment in technology has enabled the business to re-platform a number of its core channels and will allow it to make future changes to the customer proposition in a more agile manner.”

Overall after tax profit for the group went up by 52% to £52.8 million, with strong trading reported in the first two months of 2015.

Moneysupermarket.com group chief executive, Peter Plumb said: “Our three well-trusted brands helped more than 40 million users make the most of their money in 2014.

“We invested over £16 million in our websites and systems and will do the same in 2015 to ensure we lead the market as the easiest and best way for families to save money on their household bills.

“Following 10% revenue growth in 2014, the group has started the year well and is on track to save more families more money than ever before.”