Choice Hotels international properties will have the ability to manage their entire room inventory from one central system following a deal with SiteMinder.
SiteMinder’s real-time integration with Choice’s proprietary reservations system will enable hotel franchisees to maintain room rates and inventory across multiple channels, while helping to maximise operational efficiencies.
The SiteMinder cloud platform will support Choice properties’ ability to seamlessly address parity issues across all channels and deliver all reservations into CRS.
Mark Pearce, senior vice president of the hotel group’s international division, said: “Implementing SiteMinder for our international franchisees will help make their businesses more effective and efficient, helping to eliminate discrepancies in room availability entirely.
“We want to empower our international franchisees with enhanced functionality, cutting edge tools and resources enabling them to maximize their revenue potential.”
Mike Ford, co-founder and managing director of SiteMinder, added: “We are excited to offer our online distribution platform to Choice Hotel franchisees so rooms are booked, inventories and properties are updated, and rates are managed in real-time.”