TAP Portugal become latest airline using Travelport’s Rich Content and Branding

TAP Air Portugal has committed to using the Travelport Rich Content and Branding airline merchandising solution.

TAP Air Portugal has committed to using the Travelport Rich Content and Branding airline merchandising solution.

The deal with the Portuguese carrier means that 91 airlines have signed up to the platform, including British Airways, Delta, Ryanair, Iberia, easyJet, WestJet and United Airlines.

The solution allows airlines to more easily manage how their products are visually presented and described to travel agencies.

Agents using Travelport’s Smartpoint point-of-sale solution can access airline content as well as comprehensive descriptions within their existing workflow, enabling them to speed up the booking process and increase revenue.

TAP’s commercial vice president, Carlos Paneiro, said: “By utilising this innovative merchandising solution, we can present our products in a more visual way and deliver additional customised content to travel agencies globally. Travelport has developed a product that can add real value to our business.”

Simon Ferguson, UK, Ireland and Nordics managing director of Travelport, added: “This industry-leading merchandising tool gives travel agents richer information at their fingertips, improving efficiencies and customer service and providing them with the opportunity to increase sales conversion rates.”