A joint marketing solution has been developed, allowing travel companies to target flight offers alongside destination images and content.
Air fare search firm Vayant Travel Technologies and destination content supplier ArrivalGuides are collaborating in a bid to make it easier for airlines and travel agencies to provide rich content-driven experiences on their e-commerce websites.
The combined destination and flight content API can be used by travel companies to power map displays, calendar displays, banner ads and email campaigns.
Vayant’s marketing manager, Iskra Rasheva, said: “Today’s travellers expect to find inspiration when they shop online, with exciting travel choices accurately priced, attractively presented and available to book.
“With ArrivalGuides we’re making it easy for all kinds of travel sellers to deploy this kind of quality content on their websites.”
Ola Zetterlof, ArrivalGuides director of content solutions, said: “High quality destination content is key for inspiration and to trigger a booking – with Vayant, we add a new dimension with air fare pricing that’s fast and accurate.”