The London-based agency will conduct a wide-ranging review of the operator’s existing site architecture as well as providing SEO consultancy.
Park Resorts is expected to explore the possibility of introducing what it calls “Web 2.0 opportunities” following its agreement with TSW.
Park Resorts new media manager Jo Vaughan said: “The online channel is increasingly important to us and we need experts on board to help us maximise the opportunities that natural search presents.
“The Search Works really understands the holiday market and we hope they will be a valuable extension of our in-house marketing team.”
The operator launched in 2001 and has since grown to include 37 holiday parks in England, Scotland and Wales.