Provider of hotel reservation solutions Travel Tripper, has announced the launch of an Automated Best Rate Guarantee feature.
The solution is part of Travel Tripper’s core product, RezTrip, and the company believes that it will help the hotel industry to combat rate parity issues.
When a guest searches for a hotel room, RezTrip will pull real-time rates from OTA sites and display them alongside the hotel’s own rates.
Individual hotels will be able to display meta-search results in their booking page. The Automated Best Rate Guarantee will then instantly match the lowest price.
An additional discount over the lowest OTA rate can be used to reward customers for uncovering a rate parity incident.
Gautam Lulla, president of Travel Tripper, said: “This feature will revolutionize the hotel industry. What was once a painful process of manually cross-checking Best Rate Guarantees will now be fixed automatically, and hotel companies can gain peace of mind that they’re truly offering the best price for their guests”
The extra layer of price transparency should encourage the potential guest to complete the booking with the hotel directly.
Joan Lee, Travel Tripper’s director of revenue optimization, said: “RezTrip clients will no longer have to spend extra on rate shopping tools to manage price parity, and the automated price match on the booking engine will drive more conversions.”