Brand USA Road Trip Planner harnesses social content

The Brand USA website now features an interactive map, with content from Instagram and Google Maps.

The Brand USA website now features an interactive map, with content from Instagram and Google Maps.

This enhanced map allows travellers to access real-time content, such as points of interest, relevant photos and travel articles. These are all positioned at the corresponding geo-location on the map.

This new feature also allows Brand USA industry partners to add information about their attractions, destinations and accommodations to the map through Brand USA’s content-management system.

Tom Garzilli, Brand USA’s senior vice-president of global partner marketing, said: “As the nation’s destination-marketing organisation, our goal is to inspire and increase travel to the United States.”

“International traveller’s don’t always grasp the size and scale of the U.S. This new map feature integrates inspirational content shared by other travellers with logistical travel information and helps visitors not just in planning their trip, but in actually discovering all this country has to offer.”

Travellers can share their planned itineraries and experiences via social media. With Brand USA’s Spotify profile, users can access a playlist of songs corresponding with the themes of suggested road trips.