Thomson gets interactive with 360-degree views

Thomson UK has inked a deal with online virtual tour provider 360TravelGuide.com to introduce a raft of high-quality images and content to its websites.


The TUI-owned business has taken two of 360’s products to stream online, beginning with Citypack, on its ThomsonFly.com site.


A second, Resortpack, will be added shortly to the same site or elsewhere in the Thomson portfolio.


The packs are designed to allow users to select specific locations on a pop-up, interactive map and then view and navigate a 360-degree image of a famous landmark or tourist attraction.


The Citypacks include top European capitals and New York, with the Resortpacks featuring beach destinations in the Canary Islands, Italian Riviera, Greek Islands and St Lucia in the Caribbean.


360TravelGuide.com director Paul Baderman said the technology used to power the package is not prohibitive to the user, with Flash required to run the images and a maximum of 300k streamed at any one time.


“This is a great deal. Thomson is trailblazing this area at the moment and this is an exciting time for online travel generally,” he added.


The deal is the latest in a line of improvements made to TUI’s online offering following the recent inclusion of podcasts, RSS feeds and its groundbreaking deal with Google to feature on the search engine giant’s enormously popular Google Earth product.


TUI UK head of new media Graham Donoghue said: “We are delighted to be one of the first to work with 360TravelGuide.com.


“The product is exactly what our customers are demanding, this is just another step for us at Thomson in our efforts to bring travel more to life online.”

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