Growing agency Blue Bay Travel has created the role of product manager following the recent recruitment of Alistair Rowland as chief executive from Midcounties Co-operative.
The new role has been taken by Sam Dowling, who has previously worked for Kuoni as produce and purchasing manager and Tui.
Dowling also held a board position at the Caribbean Tourism Organisation.
He will be responsible for product procurement, predominantly in the Caribbean, Indian Ocean and Middle East regions.
The latest appointment by the Stoke-on-Trent-based company follows the hiring of product manager Steve Silver in August.
Dowling said: “Given the current troubles in the industry, Blue Bay have a clear growth plan and I’m very proud to have the opportunity to contribute toward this.”
Product management director Greg Armstrong added: “To be able to hire someone of Sam’s calibre at a time like this is absolutely fantastic.
“I have no doubt that Sam will hit the ground running and will really help to drive the product vision we have forward.”