Travel marketing technology specialist Sojern has appointed a former senior accounting officer of Yahoo! as its new chief financial officer.
With three decades’ experience, Aman Kothari joins the form from Auction.com for which he was CFO and co-lead the successful sale of the company.
Prior to that he was global controller and chief accounting officer at Yahoo!, where he played an integral role in many of the company’s significant transactions.
Sojern said in his new role Kothari will oversee all aspects of finance, including financial planning and analysis, accounting, tax, and treasury.
The firm added he will be “tasked with helping the company execute on its mission to become the number one direct demand generator for hotels, attractions and destinations worldwide”.
Mark Rabe, chief executive of Sojern, said: “Aman’s background scaling late-stage growth companies is exactly what we need to take us through the next stage of our journey. I couldn’t be more excited to have him join the team.”
Kothari added: “Sojern has proven there is tremendous opportunity for growth at the intersection of digital marketing and online travel distribution.
“They have the right team and solutions in place to capitalise on the opportunity and come back even stronger post pandemic. I am truly excited to help Sojern grow and achieve its financial goals.”