British millennials continued to travel during the summer of 2020, according to a latest survey of deals specialist HolidayPirates’ audience.
The platform that has built its brand on social media reported that 63% of its British users, the majority of which are aged 24 to 44, pressed ahead with holiday plans in the summer.
Although 45% had their holidays cancelled, 50% plan to travel again this year with 66% saying that they want to travel in September or October. A further 34% will wait until the end of the year.
The survey found 66% of Brits travelled by car for holidays this summer, with 55% of respondents opting to holiday within the United Kingdom.
Thirty-three per cent went on holiday by plane, while 9% took the train.
The most popular holiday type for British travellers was beach with 56% deciding to head to the coast in July and August.
The countryside was the favoured option for 30% of British holidaymakers while city breaks attracted 19% of travellers and the mountains 11%. Just over a quarter (26%) spent time with family.
Of 37% who did not travel at all this summer, 42% postponed to travel later. A quarter of respondents said they did not want to travel anytime soon.
Of those who said they wanted to travel again this year, 33% did not know when and of the 18% who said they won’t travel in 2020, 81% say they will not do so until spring 2021.
The Holiday Pirates’ survey found 64% of respondents did not lose any money because of travel cancellations, 14% lost up to £200 and 9% lost between £200 and £400.
Of those whose trips were cancelled, 28% have already received a full refund, while 10% received a voucher and 12% nothing at all yet.
Phil Salcedo, vice president global content at HolidayPirates Group, said: “It just shows how much people value and need a holiday even in difficult times, and it’s a pattern we saw in our users across Europe.”