ATPCO is adding six new sales channels to its NDC Exchange airline retailing platform.
Farenexus Group, FlightBridge, Onriva, and Winding Tree are now in production with NDC Exchange, while Flyline and WellTravel will go live with airlines in the coming weeks.
These channels join a community of organisations already in production with airlines such as Air Canada, Southwest Airlines, United Airlines, and Virgin Atlantic.
“COVID-19 will continue to have dramatic effects on the airline industry, and recovery will likely be a long road ahead,” said Tom Gregorson, chief strategy officer at ATPCO.
“Implementing NDC Exchange reduces costs by offering plug and play connectivity to a wide range of services which are critical during the COVID-19 downturn, and at the same time help push airline recovery efforts forward.”
APTCO says NDC Exchange allows integrations to take “weeks, not months” because it eliminates the need for sales channels to develop and maintain multiple APIs or wait for airlines release schedules.
“This enables airlines to get new products and offers to market faster,” the company said.
Director of business development and partnerships, Graham Wareham, added: “The current climate provides the perfect opportunity to push technology forward and implement scalable tools that make connections easier.
“The addition of these sellers to the NDC Exchange community reinforces our focus on making more NDC airline content available on more channels so that airlines have a more consistent product offering wherever travellers are buying their flights.”
ATPCO is also working with Farenexus to solve some real-life use case as proofs of concept (POC) initiatives that may ultimately become part of the NDC Exchange service. The POCs cover the inclusion of consolidator fares; inclusion of ATPCO’s Routehappy content to drive the Next Generation Storefront (NGS) calculation, and a centralized check-in service for interline tickets.
“Innovation is alive and kicking right now in the industry,” said Ravi Kumar Panwar, chief executive of Farenexus Group. “We are already exploring these concepts that can help the industry in recovery and beyond, and we’re excited by the possibilities.”