Flag carrier Korean Air is to revamped its website and mobile platforms supported by leading European GDS and technology supplier Amadeus.
As part of an expanded partnership the airline will use the Amadeus Digital Experience Suite (DES) as it prepares for a post pandemic world.
Amadeus said all airlines are facing the challenge of how to rebuild in a rapidly evolving global environment where historical data no longer applies.
It says airlines have begun to prioritise digital transformation, sustainability, customer well-being, and innovation as the key driver of recovery.
The expanded partnership with Amadeus supports the acceleration of digital transformation for Korean Air, along with the renewal of Altea Passenger Service System agreement.
Korean Air will be one of the largest airlines globally to implement the Amadeus Digital Experience Suite later this year.
Kenneth Chang, executive vice president and chief marketing officer of Korean Air, said:
“In these unprecedented times, it is encouraging to be able to collaborate with partners like Amadeus.
“Korean Air is focused on accelerating our goal of digital transformation, with the full commitment of our leadership team. By leveraging our partnership with Amadeus, we can streamline our operations and reach that goal faster.
“This will take Korean Air to a next level of international growth, enhancing forward thinking to deliver the ultimate customer experience.”
Cyril Tetaz, executive vice president, airlines, Asia Pacific at Amadeus said: “We are very pleased to reaffirm our partnership with Korean Air and play a key role in its growth strategy.
“Amadeus’ Airline Platform is simple, open and agile, and will support Korean Air in innovating, collaborating and experimenting to create new products which will add value and create personalised retail experiences for its passengers.”
Amadeus expects airlines to invest in innovation and technology such as touchless biometrics, self-service and apps to support the industry’s recovery.
DES is part of the Amadeus Airline Platform, which Amadeus says gives airlines flexibility to work with third-party partners and developers to fast-track innovation.
The firm said: “Day-to-day operations will be more agile, allowing Korean Air to integrate technologies and services from Amadeus or from other partners and developers.
“Amadeus Digital Experience Suite will allow for Korean Air to highly customise its website, providing customers with a simple and interactive interface, hiding the weave of complex business solutions needed to provide a seamless customer experience.
“For example, the airline can create a shopping cart with the removal of session constraints; which allows customers to retain their history of selected flights and avoid having to restart and pick an itinerary from scratch thus creating a smoother retail experience.
“The renewal of the full Amadeus Altéa Passenger Service System (PSS) agreement will provide Korean Air closely integrated passenger data and the ability to deliver a more consistent service across all customer touchpoints.
“Altéa technology will also help Korean Air drive up revenue through multiple sales channels
offered by the Altéa Suite.
“By combining DES with existing Altéa technology, the airline aims to further boost its retailing capabilities through a more personalized offer and improve back-end efficiency.
“Korean Air and Amadeus have a long-standing partnership, with Korean Air being a key advocate for innovation and the winner of the 2019 Amadeus Airlines Hackathon.”