Online travel consultancy and development company Nucleus has developed a Really Simple Syndication feed for travel operators.
High-end location and accommodation search operation, Luxury Explorer, will be the first client to incorporate the RSS tool into its website.
The feed will give users with RSS-aware software installed on their computers the opportunity to sift through new Luxury Explorer holiday offers as soon as they are posted on the company’s website.
Nucleus chief executive Peter Matthews said: “RSS will change the way travel sites market time-limited promotions. It provides the subscriber with timely, relevant information and nullifies time-consuming, hit-and-miss web surfing for the best deals. It will become ubiquitous because it’s cheap to operate and easy to use.”
The number of RSS feeds available on the Internet has risen enormously in the past year, though the most popular have so far been restricted to news portals such as the BBC and Guardian Unlimited.
Online travel companies have begun to catch up in recent months and use RSS feeds to plug special offers and late deals.