Chinese OTA trip.com has taken a further step to becoming a full service global agent with a deal to take ancillary product from leading B2B supplier Hotelbeds.
The deal with Ctrip will see the Skyscanner parent offer the 18,000 activities in 690 destinations, 25,000 transfer routes and theme-parks tickets in 1,100 destinations from Beyond The Bed via an API feed.
The OTA’s customers will be able to access Beyond The Bed’s portfolio of tours and activities through Trip.com Group’s in-destination services sales points, holiday packaging and packaged tour channels.
The agreement provides supplier partners of Beyond The Bed with access to Trip.com Group’s 400 million customers via both the Chinese and non-Chinese distribution channels of Trip.com Group.
Forrest Zhang, managing director China at Hotelbeds, said: “We’re very pleased to extend our long-standing partnership with Trip.com Group as their customers are highly-valued by our supplier partners all around the world.
“We’ve worked hard over the last few years to make our ancillaries product range more and more relevant for Chinese travellers and our local sales team presence in China ensures that the sales process is China-friendly.
“Trip.com Group has more than 43% market share of China’s online tourism, itself the biggest tourism market in the world, and the market is rapidly growing year-on-year so we expect this partnership to generate significant sales growth for our supplier partners around the world.”
Xiaojiang Yu, chief executive of the tickets and activities business unit at Trip.com Group, said:
“We’re very excited to gain access to in-destination ancillary services via the Beyond The Bed portfolio of Hotelbeds.
“Many of our customers look for unique travel products that can give them authentic local experiences when travelling internationally and the Hotelbeds range of products and high level of exclusive deals is both incomparable and, importantly, adapted for the needs of Chinese travellers.”