Brand USA launches series of Insider Guide webinars for agent partners

Online event will be hosted by the tourist board every week until the end of May

A series of agent training webinars and quizzes are to be hosted by Brand USA every week until the end of May.

The Insider Guide webinars are designed to help agents top up their knowledge on the country.

Brand USA representatives will take agents on an American road-trip to discover must-see places on different self-drive itineraries.

Every webinar will be followed by a virtual quiz with prizes up for grabs.

Prizes will vary each week from US puzzles to maps and Amazon Firesticks, to watch the GoUSA TV app, Brand USA’s travel entertainment channel.

Webinars will take place on Thursdays from 11am-11:30am.

The upcoming Insider Guide webinar series themes are:

• April 23 – Canyons, Mesas & Hoodas
• April 30 – Quaint New England
• May 7 – Volcanic Peaks to Sparkling Shores
• May 14 – Iconic Cities and Beyond
• May 21 – Coasts and Mountains of the South
• May 28 – Shopping USA

To register for all webinars, agents need to complete the following link once: https://forms.gle/on1oLDeodY3kggn36 and Brand USA will then send the details to join each week.

Brand USA is asking participants to download the ‘Kahoot!’ app onto their phone prior to the quiz in order to take part.

Agents are also being encouraged to sign up to the USA Discovery Program interactive online training course.

This provides agents with the knowledge and skills needed to sell trips to the USA more effectively to customers.

Brand USA runs regular competitions encouraging agents to complete badges on the discovery programme.

Agents who sign up will receive Brand USA’s monthly agent newsletter, which includes trade news and details of upcoming competitions.