Use data to spot the signs of recovery but be ready to change tack

Use data to spot the signs of recovery but be ready to change tack

Lee Hayhurst speaks to ADARA’s Carolyn Corda in our latest COVID-19 webcast

In this latest Travolution COVID-19 webcast, Lee Hayhurst spoke to ADARA chief marketing officer Carolyn Corda about the crisis facing travel and the uncertainty about the rebound that will come.

She says now is the time for firms to get a grip of their data strategies so that they can spot the signs of recovery as soon as they appear and make the most of the opportunity, but be ready to change tack quickly if issue arise as the world continues to battle to get coronavirus under control.

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