The number of visitors to Hotels.com soared by a massive 115% last year – the third highest for a travel-related site, according to online research company Nielsen//NetRatings.
The figures for the overall travel sector put Information Britain, a tourist directory of
Travel information and map website ViaMichelin came in second place, with Travelsupermarket.com and Virgin Travel in fourth and fifth places respectively.
Other top performers during 2005, compared to the previous year, included Airline Network (up 73%), InterContinental Hotels Group (up 68%), Ryanair (up 52%), Thomas Cook (up 48%) and Active Hotels (up 48%).
Nielsen said during December 2005 almost half of the
Of the top 10 best performers, Virgin Travel – incorporating the The TrainLine, Virgin Trains, Virgin Holidays and Virgin Flights brands – attracted the highest traffic figures, with 1.8 million unique users.
European Internet analyst Alex Burmaster said: “The fastest movers aren’t necessarily the most well-known brands. The large growth of the online travel directories illustrates superbly one of the major benefits of the Internet, the ability to research, access and compare large amounts of information in an extremely convenient way.”