The Airline Network website will relaunch in early-2008 as part of a major rebranding exercise across the whole Gold Medal Travel group. The company has enlisted the help of Manchester-based Cheetham Bell JWT to develop a wider corporate strategy including what sources say will be a significant makeover of AirlineNetwork.co.uk, one of top 20 flight…
Airline Network to relaunch in 2008
The Airline Network website will relaunch in early-2008 as part of a major rebranding exercise across the whole Gold Medal Travel group.
The company has enlisted the help of Manchester-based Cheetham Bell JWT to develop a wider corporate strategy including what sources say will be a significant makeover of AirlineNetwork.co.uk, one of top 20 flight websites in the UK.
The Gold Medal Travel Group is also expected abandon is existing trade-only strategy in order to target consumers directly.
The rebranding of Gold Medal is likely to be supported by a consumer-facing advertising campaign in January.
