Sabre Corporation and French hotel giant Accor have revealed plans to build the world’s first unified central reservation system and property management platform for the sector.
The ambitious plans will be made available to hoteliers globally across all property classes as part of a new flexible cloud-based platform.
The partners said they “intend to develop a new full-service property management capability and enrich its existing central reservation and limited service property management systems”.
Accor will become Sabre’s newest enterprise hospitality customer, adopting the GDS and technology firm’s SynXis Central Reservation system and, ultimately, the new global technology platform for all its hospitality brands and geographies.
Sean Menke, president and chief executive of Sabre Corporation, said: “We are thrilled to be collaborating with Accor and look forward to redefining the guest experience together.
“We know our customers have historically had limited options in this area, and we are taking the lead to deliver the solutions that hoteliers have repeatedly told us they both want and need.
“Once developed, this offering will power a new generation of retailing, distribution and fulfilment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalized services to their guests around the world.”
Sébastien Bazin, chairman and chief executive of Accor, said: “Sabre shares our vision of a future where hoteliers are able to offer guests an unforgettable, personalized experience that goes beyond simply being a place or service.
“Partners like Sabre are essential to helping us effectively leverage existing and new technology to further accelerate our net supply growth and lower costs for our hotel owners as well as for the Group.”
Accor said the initiative is part of its “long-term strategy and global ambition to invest in technological innovations to assure operational excellence, efficiency, savings and agility to their owners”.
Gilles de Richemond, chief information officer, added: “For Accor, the new technology will bring an opportunity to further and significantly enhance the Group’s core business activities including hotel distribution, guest recognition and owner relationships.”
Justin Ricketts, president, Sabre hospitality solutions, said: “We expect that the unified CR/PM platform will allow Sabre to better meet the needs of enterprise hoteliers and will significantly increase the company’s ability to grow its footprint in the global enterprise hotel segment. Sabre’s vision to create a new marketplace for personalized travel relies on its technology strategy and bold investments for the future.”