Leeds agencies Zolv and It Works Media collaborate on new Ramblers Walking Holidays site
Leeds-based digital agencies Zolv and It Works Media have developed a new website platform for specialist holiday firm Ramblers Walking Holidays.
Full-service SEO and PPC agency It Works Media carried out a complete destination content overhaul to boost rankings and optimise the user experience possible.
This was supported by web design and development agency, Zolv, and its travel-focused content management system.
Zolv redesigned the website taking a data-led approach to making content appear more engaging and produce a more efficient customer journey.
Gemma Chase, marketing director at Ramblers Walking Holidays, said: “We wanted our new site platform to showcase the fantastic range of tours we provide our customers, therefore the content and imagery had to be delivered to our customers in a concise manner across all devices.
“Working with both agencies together was an efficient route to deliver a better experience for our customers. So far, the migration has gone smoothly with no loss in traffic; additionally, our customers are engaging with more content and we have a solid foundation to continue to deliver more in 2020 and beyond.”
Zolv, last year’s winner of the Travolution Best Technology Provider award, specialises in the travel sector and over €1 billion of travel sales pass through its systems each year.
Clare Watson, director at Zolv, said: “Our platform allows us to develop a bespoke solution for all of our clients.
“The data provided helped us to deliver a core structure and layout which was focused on the customer; our creative and design experience added the final touch, resulting in a modern design which works harder than before.”
Steve Pritchard, director at It Works Media, added: “Our focus is always on the customer for both SEO and CRO purposes, we had a wealth of data which allowed us to feed into the designs, content and booking flow, to help deliver a website which drives higher organic traffic levels and conversion rates.”