Middle east and north African online travel marketplace Wego will use rich content from Routehappy for its flights metasearch sites.
Wego said the content from the ATPCO-owned supplier will enhance flight shopping displays on sites in 22 languages including English, Chinese, Japanese, Korean, and Arabic.
“Through this partnership, Wego will provide Middle East travellers with a richer flight shopping experience in their local language,” the firm said.
Wego will integrate all three of ATPCO Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs) into its shopping display,
Routehappy says its Rich Content has been steadily growing in EMEA and APAC with coverage of more than 90% total flight schedule for airlines in EMEA and more than 89% in APAC for both for Amenities and UTAs.
Wego is expected to go live with Amenities and UTAs in the first quarter of 2020 followed by UPAs later in the year.
Wego is urging more MENA carriers to partner with ATPCO in the creation and distribution of rich content so Wego can consume their Amenities, UTA, and UPA content and get it in front of more passengers.