Event planners value face-to-face meetings over video and conference calls

Event planners value face-to-face meetings over video and conference calls

The majority (91%) of professional event planners value direct contact more than video or conference calls, according to new research.

Almost three quarters (73%) believe initial ‘kick-off’ meetings held face-to-face are invaluable, as they cement team bonds and client relationships, the study by Accor found.

The most commonly cited reasons why face-to-face meetings are preferred are that they help build stronger relationships (71%) and that they allow participants to read the mood of a room and respond appropriately (49%).

Face-to-face meetings are also praised for their productivity gains, with 44% of respondents saying they lead to a decrease in the time spent making decisions.

Event planners are also becoming increasingly environmentally conscious, with two-thirds (66%) ranking a venue that minimises food waste as most important.

Venues that enforce a no printing policy (28%) and use solar energy are also appealing to organisers.

The range of facilities or venues in a city (63%), connectivity (62%) and entertainment (22%) were cited as the most important factors when considering where to host an event.

Other factors include good transport links (69%), followed by the design of meeting rooms (46%) and break out areas (45%).

Venue and meeting room selection commences on average almost five months before an event takes place.

Planners also value hotel brand familiarity, with 68% stating that they would need to be aware of a brand or hotel to book a meeting.

Accor Northern Europe meetings, events and leisure director Dana Lewis said: “This research clearly shows that the value of face-to-face kick-off meetings has not been lost in an ever-transforming digital age.

“The benefits of being able to judge a person’s body language and react in an appropriate manner mean that while technology can help our day to day lives in so many ways, it cannot replace face to face interactions.”

This website uses cookies to ensure you get the best experience. Learn more