Skyscanner has revealed a global brand re-fresh as it hit a significant milestone of 100 million peak monthly users.
The Edinburgh-based metasearch site, which is owned by Chinese giant Ctrip, claimed it is now a leader in the sector.
As it revealed its new look Skyscanner issued a new “bold mission” to lead the global transformation to modern and sustainable travel, to meet the needs of both today’s traveller and the travellers of tomorrow.
At the start of this month the firm was one of four major global travel brands revealed as the launch partners of Travalyst, the sustainable travel initiative set up by the Duke of Sussex, Prince Harry..
Skyscanner also revealed it has put more than 172m flight passengers in the air in the past 12 months, more than many major airlines, with the value of flight tickets bought through Skyscanner in 2018 estimated at $23.7 billion.
It cited Google Trends search data that shows the brand surpassing main competitors including Expedia, Kayak and Momondo.
Chief executive Bryan Dove said: “We know that today’s travellers expect a seamless, mobile-first experience.
“They’re also increasingly aware of the impact travel can have on our environment. As a leader in the industry, we care deeply and have a responsibility in ensuring the joy of travel is something that can be experienced both today and in the future.
“Our new mission and brand refresh encapsulate this ethos, while our global scale and growth trajectory give us an incredible platform to lead the transformation of travel.”