Travelport has announced it is developing Next Generation Storefront (NGS) capability to help agents better inform clients of their airfare options.
Developed by ATPCO, NGS enables travel agencies to show airfare offerings by fare families and their ancillaries, like airlines show their branded fares on their own websites.
The “storefront” allows users to compare multiple flight offers from different airlines’ on one screen.
Travelport will compare across the airlines’ full range of products for online agencies, corporate booking tools or even Travelport’s own travel agency desktop solution, Smartpoint.
The new displays will show branded categories including Basic Economy, Standard Economy and Economy Plus.
This will allow more flexibility when booking, for example travellers can book a business class ticket to their destination and an economy class seat for their return, with airport lounge access during a long layover.
Stephen Shurrock, Travelport chief commercial officer, said: “Whether through Rich Content and Branding, NDC or NGS, Travelport is committed to providing the broadest range of content and will continue to lead change.
“NGS will be key in driving a shift from ‘cheapest fare’ to ‘best value’. Displaying multiple options enhances consumer choice and gives airlines upsell opportunities, whilst providing measurable value to all partners.
“So, we welcome the innovation NGS offers to the industry and are delighted to work with like-minded partners.”
In 2014, Travelport started innovation with the launch of Rich Content and Branding, a solution over 270 airlines use to provide travel agencies brand and ancillary data to inform customers with more information other than price.
Ryan Wenger, WhereTo founder and president, commented: “We have worked with Travelport for many years now, so partnering with them for NGS just seemed like the right move.
“We are committed to enhancing the traveller’s experience and as we evolve our shopping displays to NGS standards, provide the transparency that will enable them to choose the fare and ancillaries that suit them best.”