VisitEngland has launched a B2B online platform to enable tourism suppliers to connect to multiple international distributors.
The platform TXGB, Tourism Exchange Great Britain, provides tourism suppliers features such as visitor attractions to link to international distributors to sell their products overseas.
TXGB links to tourism suppliers’ booking systems and ‘feeds’ live availability, pricing, product descriptions, images and other content into distributor sites such as Booking.com, Ctrip and Expedia.
Suppliers are then able to select as many distributors as they want and have access to booking data and sales analytics, so that businesses can identify trends across all distribution channels.
For businesses that do not have a booking system or booking pages on their website, TXGB can help them create one.
Tourism businesses can connect to TXGB for free. They will pay commission to the distributors they opt into and a 2.5% + vat booking fee to TXGB per booking, which goes towards the sustainability of the platform.
TXGB also provides 24/7 email and telephone support for suppliers and distributors.
Carol Dray, VisitEngland commercial director, said: “TXGB will drive bookings for the hundreds of thousands of tourism businesses in England by making it easier for them to access new markets and ultimately more customers.
“England’s tourism product will be on show internationally to global distributors and their customers, promoting the latest tourism products, services and experiences, driving bookings and inbound tourism across the country, boosting regional economies.”
TXGB was developed as part of the UK Government’s Discover England Fund, administered by VisitEngland, to support the tourism industry develop bookable English tourism products.