Leading bedbank Hotelbeds has announced a plan to add 14,000 travel agent customers by 2022.
The company says it will provide partners with incremental bookings from ‘high-value’ customers, specifically focusing on luxury travel agents and those specialising in long-haul bookings.
By adding 14,000 global trade customers in the next three years, the total number of travel agents will increase to 64,000.
Carlos Muñoz, Bedbank managing director, said: “Recently we announced the beginning of a new era for Hotelbeds under a single unified brand and purpose: to support our hotel partners by providing incremental bookings of non-domestic and high-value guests through a network of B2B travel trade buyers formed by travel agents, tour operators, points redemption schemes and airlines.
“The recently refreshed new Bedsonline brand – which is the retail brand used by Hotelbeds – and enhanced value proposition for customers, along with our strong local relevance and presence, improved product offering and tools are going to be the key drivers in achieving this goal.”
Hotelbeds provides over 180,000 hotels globally claiming to offer access to complementary distribution channels that increase occupancy rates and optimise RevPAR (Revenue per Available Room).
The company shares its network of suppliers with over 60,000 B2B travel buyers such as tour operators, retail travel agents, airline websites, and loyalty schemes in over 140 markets.