Hotel revenue optimisation specialist RateGain has announced the acquisition of BCV, hospitality focused social media provider.
As a result of the deal BCV will offer a comprehensive guest experience cloud platform including technologies to increase direct sales and manage and monitor guest interactions.
The guest experience cloud will integrate BCV’s social media listening, analytics, creative and engagement capabilities with RateGain’s AI-driven cognitive revenue management and distribution solutions.
RateGain said this will help hotel chains maximize the guest lifetime value.
It added the acquisition will “further help RateGain unlock revenue across hotel chains, airlines, car rentals, OTAs, cruise lines, package providers, TMCs, and vacation rentals”.
Bhanu Chopra, founder and chief executive of RateGain, said, “We are delighted to welcome Benji, Ari, Cece and the BCV team to the RateGain family.
“RateGain and BCV will replace the traditional waterfall methodology of data collection, analysis and action with a more agile model that would bring revenue management, sales and marketing together, breaking down the traditional silos to generate unprecedented visibility and control to influence and impact the guest journey and directly measure impact on booking and Net RevPAR to maximize guest lifetime value.”
Benji Greenberg, co-founder and chief executive of BCV, added: “We couldn’t be more excited to be a part of the global RateGain family.
“This deal will also increase our ability to bring ‘deep learning’ powered applications for the travel and hospitality industry in the near future.
“The new integrated platform will give 125,000 plus hotel properties, access to millions of proprietary social profiles to serve the right message, to the right guest, on the right channel, every day elevating the brand experience for guests across the research, plan, book and experience journey.
“We will now have access to far more rate intelligence to ensure we’re hitting the right person across the right platform while increasing guest lifetime value for hotels.”