Chinese hotel group OYO has signed a strategic partnership with travel aggregator Ctrip.
The firms say their collaboration will cover areas of business including demand generation by providing access to customers of both brands, online-to-offline integration, data operation, and branding.
OYO will provide Ctrip with marketing support and in return receive greater visibility on the platform, which is expected to drive traffic at OYO hotels.
Sam Shih chief operating officer of OYO China, said, “This partnership with Ctrip gives us an opportunity to extend our offerings to millions of discerning Chinese travellers looking for standardised, quality offerings.
“We are determined to soldier on in our mission of creating quality living spaces and the exceptional reach that Ctrip enjoys as China’s largest OTA will steer us closer to travellers who can choose from OYO’s 10,000 hotels in the country located across 320 cities.’’
Maninder Gulati, global chief strategy officer at OYO, added: “In a brief period of time, OYO Jiudian (Hotels), has emerged as the second-largest hotel group in China. With Ctrip being the largest OTA in the country, with over 300m registered members, we are aiming to build a multi-dimensional full-service value chain covering every aspect of travel.
“This partnership between two giants will add value to China’s hospitality landscape by empowering both the demand and supply side. This will also boost existing consumption in the industry, enhance the size of the consumption opportunity in the market and upgrade the consumption patterns of China’s hospitality industry as well’.’
OYO Jiudian (Hotels), has over 450,000 rooms in 10,000 hotels across 320 Chinese cities.