Eviivo challenges B&B’s with Pay What You Think It’s Worth campaign

Holidaymakers asked to pay an amount they feel is fair for the experience received

Hospitality sector booking software company Eviivo’s has launched a ‘Pay What You Think It’s Worth’ campaign asking holidaymakers to pay an amount they feel is fair for the experience received.

Paying homage to Channel 4’s ‘Four in a Bed,’ Eviivo is asking holidaymakers to stay in a B&B during National B&B Week [March 18-24] and are invited to pay what they think their staycation is worth as B&B owners look to “put their money where their mouth is.”

The new scheme is part of National B&B Week, a nationwide week-long celebration to highlight the hard work independent hosts put into making their properties a success and contributing to the UK economy.

Whether customers fancy an overland safari tour in mid Wales, a free baking class in Dorset or a hamper of delicious local treats in Yorkshire, B&Bs across the country are getting involved by offering special packages and discounts.

Participating properties where you can pay what you think it’s worth include Bridge Hotel Brandon, Brandon, Suffolk; Croxton House, Ulceby, Lincolnshire; The Lansdowne, Bourton-on-the-Water, Gloucestershire; Lossiemouth House, Lossiemouth, Moray; Oak House Farm, Edenbridge, Kent.

The new promotion allows guests to book and stay in a B&B for the initial cost of £1, and to then pay their hosts on departure what they think is a fair cost for their stay. Properties will be judged on hospitality factors such as the quality of their food, cleanliness and entertainment.

Ed Goldswain, marketing director at eviivo, said: “With National B&B Week on the horizon, we wanted to introduce the ‘Pay What You Think It’s Worth’ initiative to give holidaymakers the chance to tell us what they think of their stays.

“We work with so many incredible B&Bs and are confident they can make sure the customers who sign up have a truly unforgettable experience for all the right reasons!”

For more information on the ‘Pay What You Think It’s Worth’ initiative visit: bandbweek.com/pay-what-you-think-its-worth/

For other National B&B Week initiatives, and more information on the week itself, please visit: bandbweek.com/