TripAdvisor rolls out sponsored placements globally

Accommodation providers can pay to be ‘top of search listing’

TripAdvisor has rolled out its sponsored placements rates which offer accommodation providers “top of search listing” globally.

Sponsored placements launched last year exclusively to accommodation with a Business Advantage subscription, but now the global rollout gives properties worldwide the opportunity to target view platform’s 490 million website users.

New features have also been added allowing owners to target their ads by weekday or weekend stays, giving businesses the chance to target budgets.

TripAdvisor has also built in a new ‘pause’ function allowing hoteliers to schedule a date in the future to start campaigns.

Martin Verdon-Roe, vice president B2B hotels at TripAdvisor said: “Sponsored placements has been a game changer for hotel owners, increasing their visibility to travellers researching their next trip. Now that we have made it available to all accommodation businesses that share rates and availability, there’s a great opportunity to influence guests during a critical phase of the customer purchase path.

“And because an advert only appears when your hotel has availability, you can be sure you’re spending your advertising budget on a channel which will make a real difference to your business.”

With peak season just around the corner, data from TripAdvisor shows travellers are already searching places to stay for their summer holiday. The research shows 70% of searches during peak season happen in the next three months.