Klook names Wilfred Fan as new chief commercial officer

Wilfred Fan was previously a founding member at Agoda

Klook, the fast-growing travel activities and services booking platform, has announced the appointment of Wilfred Fan as chief commercial officer.

Fan, previously the vice president of global partnership and a founding member at Agoda, brings online travel and entrepreneurial experience to Klook, the firm said.

Fan has held senior positions with responsibilities ranging from leading partnership teams to managing operations across Asia, or from corporate development to strategic planning.

With a range of over 80,000 travel offerings, Klook manages relationships with a portfolio of more than 8,000 merchant partners.

The company said: “A rising appreciation for diverse and unique travel experiences among travelers is changing the way the industry promotes destinations. Increasingly, meaningful and one-of-a-kind experiences are becoming the main motivations for travel.”

As a result, Fan will focus on developing destination services and providing greater support for Klook’s valued merchants.

The new CCO will oversee the supply business development and operations division. His appointment comes at a strategic time for Klook; having raised $300 million to date in funding, Klook seeks to expand its global footprint.

Fan will be instrumental in expanding Klook’s global portfolio of products and services, deepening merchant and operator relations, exploring new business opportunities and product offerings and optimising supply operations, said the travel booking platform.

Fan commented: “Klook is a pioneer in the tours and activities industry and I am proud to join the talented and passionate team. It’s an exciting time to be in this space. The emergence of mobile has captured traditionally offline in-destination bookings, and merchants are now more ready than ever to adopt new technology.

“Not only do our mobile-first services improve operations, but they also fulfill an increasing demand from independent travelers for experiential journeys. I look forward to harnessing my operational and strategic experience to bring Klook to more travelers worldwide.”

Ethan Lin, Klook’s chief executive officer and co-founder , added: “We are excited to have Wilfred join our world-class executive team and global talents to transform the industry together.

“Given the supply of tours and activities industry is extremely fragmented, being able to digitize the sector has contributed to Klook’s leading position today. More importantly, we can bring success to our merchant partners as well as market the destinations in a more impactful way.”

Klook has developed the Merchant App, a travel operator solution that provides a booking management system, instant user feedback and enables partners to use Klook’s QR code e-voucher redemption system onsite.

Through technology upgrades and its interface, Klook allows merchants to make informed decisions based on the tool’s insights, including business data analytics, redemption records, booking reports, user reviews and more.

The team at Klook contributes creative ideas and insights to merchants when it comes to attracting diverse and dynamic consumers from over 100 markets around the world.