Lonely Planet acquires destination B2B content hub ArrivalGuides

Lonely Planet acquires destination B2B content hub ArrivalGuides

Travel guides publisher Lonely Planet has acquired ArrivalGuides, the Gothenburg-based B2B distributor of destination content.

The ArricalGuides content hub claims to be the world’s largest distributor of destination content.

Clients include AAA Travel, Visa, Hilton, Eurowings and Rentalcars.com that use ArrivalGuides digital products to integrate travel content to existing platforms.

The firm claims to have 625 destination guides, more than 56,000 points of interest in multiple languages and more than 500 officially supplied destination videos.

The ArrivalGuides destination content library comes directly from travel experts, tourism bureaus and Destination Management Organisations globally.

All content is screened and curated by the in-house team of destination editors and travel experts.

The newly installed chief executive of Lonely Planet, Luis Cabrera, said: “We are pleased to offer all the advantages of ArrivalGuides to our suite of opportunities for our partners.

“The ArrivalGuides team was able to anticipate what the B2B market demands and have effectively risen to the forefront by building a hub with self-service capabilities and an innovative process to curate content.

“ArrivalGuides model and established channel will allow us to explore more aggressively and creatively our B2B strategy and partner with companies in new ways. This is a perfect outlet for our expert content.”

Magnus Aideborn, founder and chief executive of ArrivalGuides, added: “I am thrilled and very proud that ArrivalGuides now is a part of Lonely Planet.

“The core and main purpose of ArrivalGuides has always been to deliver the best content in the industry. Along with Lonely Planet´s passion and authority, we seek to enable and inform more authentic, exciting and unique travel experiences.”

No details were released bout the value of the transaction.

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