CWT rebrand ‘reflects digital leadership’, says global corporate agency

CWT has been unveiled as the new official name of Carlson Wagonlit Travel, the global travel management company. According to CWT, the three-letter name combines honouring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel; connecting to unlock possibilities; and collaborating … Continue reading CWT rebrand ‘reflects digital leadership’, says global corporate agency

CWT has been unveiled as the new official name of Carlson Wagonlit Travel, the global travel management company.

According to CWT, the three-letter name combines honouring the company’s heritage and its digital leadership ambitions, as well as reflecting the three pillars of its focused value proposition: simplifying corporate travel; connecting to unlock possibilities; and collaborating with businesses.

The company also said it connects with the three-fold intent to be the “undisputed global leader” in digital business travel, hotel distribution and meetings and events.

CWT’s president and chief executive officer Kurt Ekert said: “This identity change is the latest phase in our digital development plan to combine the power of technology and innovation with the expert know-how of our people.

“There’s a romantic link with the Wagons-Lit era, and we are justifiably proud of our 150 year-heritage – however, today’s developments reinforce our intention to continue to lead our industry for the next century and a half.”

Three of CWT’s four specialist services, CWT Energy Resources & Marine, CWT Meetings & Events and CWT Solutions Group, will also benefit from the rebrand with new logos, while clients of the global hotel distribution division, RoomIt by CWT, will only see minor changes in the colour palette.