Corporate housing supplier Oakwood has announced the formation of a new strategic partnership with Amadeus-owned TravelClick to allow travellers to book immediately online.
The partners said the tie-up allows Oakwood, which was bought by US real estate firm Mapletree last year, to compete in the market of mainstream travel and online booking platforms, as well as travel management platforms.
Oakwood said the move reinforces its focus on harnessing technology.
For TravelClick, the agreement establishes its presence in the furnished and serviced apartment sector. Its proprietary iHotelier Booking Engine 4.0 provides a centralised e-commerce platform that enables Oakwood to guide guests through the booking process with interactive message displays, targeted merchandising and add-on services.
In addition, TravelClick’s mobile-capable experience will integrate into Oakwood’s recently-launched mobile app, allowing guests to manage their travel accommodations from their phone.
Chris Ahearn, chief executive officer of Oakwood, said: “The new strategic partnership between Oakwood and TravelClick is truly significant in its potential to transform access and availability to furnished and serviced apartments and is an important next step in our long-term technology initiative.
“Our customers have asked for more streamlined solutions with fewer points of contact, real-time booking and more transparency in pricing. Our new global reservation system will achieve those goals by providing a single, integrated system for pricing and inventory globally.
“TravelClick has a long record of excellence in developing innovative technology solutions for hotels, and by integrating these tools with Oakwood’s robust booking platforms, we’re able to provide an even better and more personalised service for guests.
“We’re delighted to take this great step forward and look forward to more exciting updates in 2019.”
President of TravelClick North America Jeff Stuek added: “By moving to the next generation of booking engines, Oakwood is able to continually adapt to changing market conditions and maximise its revenues.
“We are honoured to work with such a forward-thinking company that is innovating on the furnished and serviced apartment model to provide a personalised experience for today’s most demanding guests.”