Icelolly.com hits peaks with ‘app-like’ website and mobile refresh

Overhaul aims to improve user experience for customers seeking inspiration

Icelolly.com has kicked off 2019 with a new-look search and book process as part of an overhaul to make it more inspirational and user-friendly.

The leading UK Holiday price comparison and deals website has relaunched its digital interfaces on desktop, mobile and IOS/Android.

It said the overhaul will ensure that “customers seeking inspiration, new ideas and, above all, great value deals enjoy the very best user experience in the market”.

Icelolly.com says it has created a unified ‘app-like’ look on all platforms, incorporating “bold colours and aspirational background images”.

The homepage now features an “easy-to-use” mega navigation menu that highlights all deal collections.

This search tool is available on all pages to simplify the search and book process and allow customers to more easily navigate to the different types of experiences and holidays on offer.

Prominent homepage drop-down menus include Compare Holidays, Holiday Deals and Travel Inspiration that allow users to click directly through to the type of service they need.

The site also incorporates dedicated sections below the search-and-book window to dirtect users to categories like couples and families, packaged beach holidays and city breaks.

These include icelolly.com’s most popular searches by holiday type (All Inclusive, Faraway, Family & Cruise), seasonal offers to meet consumer demand (Winter Sun, Summer Sun, Stag & Hen, Ski & Snowboarding), destinations (Disneyland Paris, Malta and UK Breaks, etc) and experiential offers (Escorted & Guided Tours, Dining, Days Out & Spa Breaks).

The site also features a selection of Top Deals, curated ‘editor’s picks’ which showcase the very best offers across all categories.

Tony Iacobucci, chief technology officer at icelolly.com, said: “As a business, we consider the customer journey in everything that we do, and ensuring they get the very best user experience when visiting icelolly.com is essential.

“The team has worked tirelessly to reimagine our website, providing inspiration to our customers and giving them the opportunity to learn more about their destination of choice or discover new experiences.”

Icelolly.com’s Peaks sale runs until January 31 and the site is promoting deals from many of the UK’s largest holiday and cruise providers including TUI, Jet2holidays, On the Beach, loveholidays, Princess Cruises, and Royal Caribbean.