Icelolly.com brings in It Works Media to drive SEO strategy in 2019

Plan to improve customer experience, brand awareness and outreach through engaging content Continue reading →

Holiday comparison site Icelolly.com has agreed a partnership with Leeds based It Works Media to deliver its SEO strategy in 2019.

It Works has developed an SEO strategy which it says will deliver “engaging content that helps to improve customer experience, increase brand awareness and outreach for long-term organic growth”.

The digital agency and the deals site said they “will be working together to support all areas of digital and traditional marketing channels in 2019 and beyond”.

Ross Matthews, chief marketing officer at icelolly.com, said It Works was chosen because of it efficiency and experience.

“It Works came to us with a strategy tailored to our individual needs on how to improve organic traffic with a clear timeframe on when this will be delivered,” he said.

“This is a big project but we are excited to begin working with them over the next few months and beyond.”

Steve Pritchard, managing director of It Works, added: “This is a fantastic opportunity for It Works and we are very excited to be working with the icelolly.com team.

“The strategy we have laid out for them is one which will see long-lasting results and we hope this will lead to an equally long-lasting relationship with a brand we all enjoy working with.”