Dutch online rail ticket retailer Eurail.com has agreed a partnership digital media specialist NMPi for its digital marketing campaigns and customer experience.
Eurail.com, which sells Eurail and Interrail train passes worldwide via its online shops, will use NMPi’s full stack media management service.
This includes media, technology and creative solutions, to build targeted campaigns.
NMPi said it generates “intelligent creative that puts customers at the heart of digital marketing strategy.”
The new partnership covers all markets outside Europe.
Luke Judge, chief executive NMPi, said: “The digital marketing landscape is developing at breakneck speed and it is crucial that brands are equipped with the tools needed to not only attract customers and drive sales, but also to measure the success of their campaigns effectively.
“As the first customer of our fully integrated service, we look forward to bringing together media, technology, and creative to help Eurail.com achieve a high-quality marketing experience for both its staff and customers.”
Daan Kok, global traffic manager at Eurail.com, added: “We are constantly investing in the best available technology and marketing partners for our content distribution to offer each customer a wonderful travel experience even before their trip has started. From inspiration, to purchasing their pass and planning their trip.
“NMPi Digital’s performance marketing and smart measurement approach will support us on this journey, achieving our goals. Our traffic team is really excited to move forward together with NMPI Digital.”