Travo European Summit: Traveltek targets growth in Europe and fields interest from airlines

Travo European Summit: Traveltek targets growth in Europe and fields interest from airlines

Glasgow-based travel technology systems supplier Traveltek is eyeing growth in Europe and among airline partners.

Recently appointed EMEA senior vice president, Cressida Sergeant, told this week’s Travolution Summit is sees opportunities in Italy and Germany, particularly in for its cruise selling systems.

And she said the firm has been having talks with airlines interested in using its packaging technology to increase sale volumes of ancillaries.

Talking on a panel to launch the Travel Weekly Europe report, Sergeant said while Traveltek has been traditionally UK-centric it has achieved growth in areas like the Middle East, APAC and the Americas.

However, she said Germany and Italy are being eyed up for growth in Europe as they remain “very traditional markets”. “We believe cruise is a good fit for our product there,” she said.

Sergeant added Traveltek believes it can help agents and operators compete with its B2B technology as it looks to match the quality and usability of consumer-grade B2C systems.

She added it was vital that firms understand markets that they move into as not all are the same, even within Europe.

“A lot of UK companies are guilty of assuming Europe is just one market,” she said. “They are all extremely different and some of the stats in the [Travel Weekly Europe] report really back up some of these cultural differences I have experienced in my career.”

Sergeant also revealed the developer has been approached by a number of airlines interesting in seeing if its technology could be used to drive up non-airline seat sales.

“They have spoken to us about how they want to increase revenues and how they can do that through ancillary products,” she said.

“Clearly they have the Package Travel Regulations that need to be considered and so I think that’s an opportunity for growth for Traveltek. We would be an enabler for them to add on those additional components.”

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