Just You creates social network on website

Singles tour operator Just You has relaunched its website in a drive to include elements of social networking and user reviews.

The Page & Moy/Travelsphere-owned operator is introducing functionality to allow users to review pictures and testimonials from other travellers.

The site was redesigned by Milton Bayer Digital, who won the pitch for the contract after previously working with Just You on a viral marketing campaign in early-2007.

Natasha Knight, head of MBD, said: “Just You’s target audience is the discerning, sophisticated single traveller. We found from reviewing the site statistics that many of the site visitors had never travelled alone before and in addition to making the new website inviting, one of the prime objectives was to provide enough information to allay their major concerns.”

The Travelsphere Holidays Group and Page & Moy currently escort over 200,000 customers worldwide each year.

Nicola Sharlott, studio manager at Travelsphere, said: “It [the site] has really got under the skin of depicting the user’s likely journey through the website and together with our rebrand we’re really excited about the new look and facilities that are being created.”

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