Traveltek is looking to drive growth across Europe having appointed a new vice president of sales for the region.
Monika Holland has joined the Scotland-based travel technology specialist from Hotelplanner.com.
She will be based in The Netherlands, responsible for spearheading the technology specialist’s business development strategy in Central and Southern Europe, as well as Scandinavia.
Holland brings more than 18 years of industry experience to the newly-created role having worked in several sales and product management roles in the UK and Europe for major hospitality firms including French hotel giant Accor.
Kenny Picken, president and chief executive of Traveltek Group, said: “Europe is a high-growth potential region and a key focus of our ongoing expansion plans and Monika, with her proven track record in sales management and business development, is a great fit for this new role.
“Her cost control, revenue management and team leadership skills will also prove essential as we continue to grow our sales force and expand our global reach.
“I’d like to welcome Monika on board and wish her every success as we embark on the next phase of our growth strategy.”
Holland said: “I am very excited to join Traveltek at such a crucial moment in its 20-year history, with global expansion and product innovation taking centre stage and many talented professionals joining the team.
“I relish the opportunity to use my skill set and expertise to open and develop new European markets for the company, which offers cutting-edge solutions for the travel trade that, in my opinion, are unrivalled in the global market place.”
She added: “My mission is to also help the sales teams maximise their potential and take Traveltek’s profits to new heights.”
Traveltek’s European sales team also includes Neil Welsh, head of sales, EMEA and two Business Development Managers, Stuart Charles and Oliver Chesterton.
Holland’s appointment is part of the company’s recently-announced sales management team restructure. She will report to the new senior vice president sales EMEA, a well-known travel industry name, who is expected to join the team next month.
The other two regional SVP Sales have already been appointed, with Francis Riley responsible for the Americas, based at Traveltek’s US headquarters in Miami, and Paul Millan heading up Asia Pacific, dividing his time between the company’s Singapore, Sydney and Hong Kong offices.
Both Riley and Millan are also bolstering their respective teams with new recruits.