Advantage travel agency consortium appoints first head of innovation

Advantage travel agency consortium appoints first head of innovation

Travel agency consortium Advantage Travel Partnership has appointed its first ever head of innovation.

Fraser Nicol will take up the newly created responsible for bringing the best in market technology advancements to members of the group.

He has 25 years of experience working in the travel technology sector, from point of sale (online and call centre), administration, finance, reporting, quality control and TMC solutions.

Previously employed at CT Travel Group, Dolphin Dynamics and WEXAS International, Nicol brings a wealth of knowledge to the role, Advantage said.

The group added he will ensure Advantage’s business travel members technological requirements are met through management and relationship development with a portfolio of technology solution providers.

Nicol will also update members on the emerging new Iata standard NDC landscape and the options available to members.

He said: “Whether you are in leisure or the business travel industry, technological advancements in processes, bookings, engagement with clients have radically altered the way in which we conduct business.

“Our members’ clients are tech savvy and through my new role we will be able to keep our partners ahead of the curve, giving them an edge on not only how to conduct business but also retain and pitch for new clients. It is an exciting technological era that we live in.”

Neil Armorgie, global product director at Advantage, added: “We pride ourselves on being a centre of excellence for our members and I am excited to welcome Nicol to our team.

“With his strong business travel and technology background, Nicol is a welcome addition to the team. By adding to our technology portfolio, we will provide increased benefits to our members both here in the UK and internationally.”

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