BA and Holiday Taxis renew partnership with new fully integrated tech tie-up

Deal establishes firm as exclusive supplier of airport transfers Continue reading →

British Airways and Holiday Taxis have renewed an exclusive agreement for airport transfers with a new API data integration into the carrier’s website and BA Holidays subsidiary.

The partners, who have worked together for the last nine years, said the updated technology will make it easier for customers to book transfers.

The renewed deal covers the next five years and sees Holiday Taxis established as the exclusive supplier of airport transfers.

Thanks to a new direct API (Application Programme Interface) integration BA customers can now add transfers to bookings via multiple touchpoints including the flight plus hotel path on ba.com.

Claire Bentley, managing director of British Airways Holidays, said, “We’re very excited about our renewed connectivity partnership with Holiday Taxis.

“We are now providing our customers with a quicker and simpler booking journey allowing them to add either return or one-way transfers to suit their travel plans.

“We are also looking forward to working together with Holiday Taxis to provide further future transfer enhancements.”

Ian Coyle, chief executive at Holiday Taxis Group, added: “We are delighted to have the opportunity to extend our close working relationship with British Airways Holidays, into to a fully integrated exclusivity agreement.

“We have helped delight so many British Airways customers since we first started working together in 2009, we now look forward to the continuation of this over the next five years.

“Our continued and unrelenting focus on quality and service delivery aligns well with the values of British Airways Holidays.

“We remain proud to serve the customers of British Airways Holidays and, wish to thank the whole BA team for their continued vote of confidence in entrusting the care of their customers to the Holiday Taxis Group.”