Airports operator MAG has acquired online consolidator and price comparison business Looking4.com for an undisclosed sum.
The takeover will enable MAG to improve its ability to distribute and market its own car parking, airport lounges and fast-track offerings in addition to those at other airports.
Looking4.com specialises in online airport parking price comparison, and also offers deals on private car, train, bus and other types of transfers to a list of global airports.
Looking4.com and its 35 staff will become part of MAG, and integrate into MAG’s airport services division, alongside the group’s dedicated technology division MAG-O, which aims to enhance the end-to-end airport experience for its passengers.
Almost 800,000 customers used Looking4.com and related websites last year to book travel services across Europe, North America, South America, Asia, Oceania and Africa.
MAG airport services chief executive Andrew Harrison said: “In looking to expand and grow our MAG-O business, we wanted to find a company that had a great network of supplier businesses, fantastic distribution channels and top quality tech that would fit in well with what our team is already working on.
“I’m very pleased to say that Looking4.com ticked all those boxes and they are also a like-minded set of people, with a commercial ethos and start up mentality – they’ll fit perfectly into MAG.”
Looking4.com managing director Martin Mansell added: “Having spent the last ten years developing our software platform and network of partners, we’re delighted that our business has been acquired by MAG and will have the opportunity to take both MAG and Looking4.com to the next level in this digital evolution.
“We’re looking forward to working together, integrating the businesses and accelerating the growth even more.”