Cloud-based hotel CRM and sales platform Cendyn has unveiled its next-generation guest intelligence solution.
The Cendyn eNgage guest intelligence solution offers an improved user interface, reporting, rules engine and personalisation options.
Used in conjunction with Cendyn’s eInsight hotel CRM, eNgage sits on top of a hotel’s property management system or call centre application, guiding staff to create authentic experiences and upsell offerings based on guest history, preferences and loyalty status.
The application can be accessed on any device and features configurable messaging prompts and data displays.
eNgage integrates with other hotel systems through open architecture which Cendyn says ensures accuracy and completion of guest information for all hotel staff “at every touchpoint in the guest journey”.
Charles Deyo, president and chief executive at Cendyn, said: “The right approach to personalization is critical for hotels to balance customers’ increasing demand for unique, tailored experiences and apprehension around the use of personal data.
“Cendyn’s eNgage solution helps hotels navigate this elegantly with customer service and upselling, so guests feel known and valued, not overly monitored. Our technology will always strive to enhance the strength of hospitality teams and help them put the guest at the forefront of what they do.”