HolidayTaxis has become exclusive ground transportation supplier to holiday comparison site TravelSupermarket.
Transportation services were previously provided by multiple partners offering varying solutions and product ranges.
TravelSupermarket will now be supplying all of its airport transfers through HolidayTaxis to provide a consolidated, optimised transportation service.
HolidayTaxis has built a bespoke, modernised solution, allowing users to search for airport transfers directly via the TravelSupermarket website.
Customers were previously directed to external non-branded sites to complete their purchase. Now, customers are kept within the TravelSupermarket look and feel, creating a seamless user experience and aiding conversion.
As the leading aggregator in airport transfers, HolidayTaxis works with hundreds of suppliers to provide products spanning over 130 countries and 12,000 destinations worldwide.
The collaboration builds upon an existing relationship between the two brands which began a decade ago.
Holiday Taxis Group, chief executive, Ian Coyle said: “The team at TravelSupermarket are true thought leaders in their vertical, recognising the functionalities that we have developed for the price comparison/meta sector are truly unrivalled in respect of monetisation opportunities.
“We will continue to delight the customers of TravelSupermarket via our extensive range of mobility options all around the world, with our unrivalled service delivery, just on a much larger scale than we have before with TravelSupermarket.”
TravelSupermarket commercial director Jenny Brydon added: “HolidayTaxis Group have consistently provided our customers with a high-quality service and great prices, so we are delighted to be deepening our relationship with them and continuing to grow the business together.”