Eurostar will be the first rail operator to benefit from Travelport’s rich content and branding merchandising solution via a new distribution deal.
The high speed Channel Tunnel passenger service joins more than 260 airlines using the system to sell via 68,000 travel agents connected to the travel commerce platform.
Eurostar International head of sales and business improvement, Simon Tyler, said: Our agreement with Travelport demonstrates our commitment to better serve the end traveller and marks a new era of indirect distribution for Eurostar.
“With visually rich content covering our on-board classes of service and range of fares and offers, agents across the world will have at their fingertips the product information they need to represent our offering in the best possible manner.
“We’re looking forward to seeing the benefits this provides to our customers and our business.”
Travelport air commerce senior vice president and managing director, Derek Sharp, added: “Today’s announcement further enhances and strengthens the co-operation between Eurostar and Travelport.
“It also marks another significant milestone for rich content and branding as Eurostar is the first rail operator that can display rich content in a way which replicates the consumer experience online.”