Lufthansa Group has signed a multi-year subscription deal with Routehappy to create and distribute rich content for Austrian Airlines, Lufthansa, and SWISS via the Routehappy Hub.
The partnership will see Routehappy scope an integration with Lufthansa Group’s NDC API by matching targeted rich content to NDC offers.
The partnership means Lufthansa can distribute Routehappy’s Universal Product Attributes (UPAs) to multiple partners, in multiple languages.
UPAs visually highlight in-flight features through descriptive text, photos, and videos, in a bid to improve the in-flight shopping experience.
Routehappy says the integration will help Lufthansa Group improve brand awareness, customer satisfaction and conversion, upsell and market share.
Johannes Walter, head of distribution, global market management, at Lufthansa Group said: “Routehappy’s innovative ability to create, manage, and distribute rich content to partners means our customers will have a flight shopping experience that fully highlights Lufthansa Group’s premium in-flight experience. Additionally, our partnership will help to further enhance our NDC API and match Routehappy rich content to offers on our preferred distribution channels.”
“Our new partnership with Lufthansa Group will help them reveal hidden gems to flyers while shopping for flights. LHG has some of the best product innovations in the market, including live sports TV, fast Wi-Fi, and restaurant quality food,” added Jonathan Savitch, chief commercial officer at Routehappy by ATPCO.
“By combining the power of rich content with the reach of NDC, Lufthansa Group is leading the European market in transforming flight shopping,” he added.
Rich content from Austrian Airlines, Lufthansa, and SWISS will be live on both corporate and leisure distribution channels upon request to the Lufthansa Group.