Independent hotel loyalty club Wanup has struck a partnership with attractions and activities platform Musement.
The partnership will see Musement’s collection of tours, museum visits, attractions and other in-destination experiences made available to loyalty members though gift cards.
Wanup member can redeem the travel cash they accrue via stays at eligible hotels to exchange for activities tickets.
Wanup says there is increasing demand from travellers looking for cultural and arts activities.
Recent research it carried out found that 56.7% of business travellers enjoy cultural experiences during their spare time on business trips.
Natalie Batlle, brand director at Wanup, said “We are pleased to announce our new partnership with Musement, which we believe will provide our members with a wider choice of rewards based on their lifestyle and hobbies.
“Wanup continues to build on its offering as the hotel loyalty club for millennials, exploring how we can further enhance the travel experience for members through a range of brand partners and travel benefits”.
Adrien Chaouch, senior product manager at Musement, added: “We’re excited to be partnering with Wanup to integrate our cultural experiences into their rewards programme. This is a fantastic opportunity to see how tours and activities can add value to loyalty programs and enhance the hotel experience for travellers.”