HotelsCombined to revamp affiliate portal as it targets corporate sector

Firm behind a number of leading B2C leisure brands will continue to invest in 2018 Continue reading →

Australia-based hotel metasearch site HotelsCombined is poised to build a new affiliate portal and target the corporate travel sector, the firm revealed in a company update.

The firm, which sits behind a number of leading B2C leisure brands and considers itself to be a “quiet achiever” in travel technology, says it plans to continue to invest in 2018.

Eva Fouquet, head of business development, said: “We are approaching the development of a new affiliate portal with partner feedback at the core of the development, with a particular focus on real-time data to help our partners grow.

“This is the same way we are approaching the corporate travel market.

“With one of the primary concerns of this market being leakage of corporate travel bookings outside of their established systems, we feel that our product is uniquely positioned to offer corporates visibility over their staff’s accommodation arrangements, while giving the end-user the same experience they enjoy when booking personal travel.”

HotelsCombined claims its unbiased CPA model gives it an edge over rival price comparison sites in ensuring the best deals are found for customers and partners are fed high quality traffic.

Fouquet added: “We are proud to support so many travel brands around the world. Our service is used by a wide range of distribution partners who wish to either enhance their site by adding a comprehensive and neutral hotel database or complement their existing hotel functionality.

“By integrating our technology, affiliates will empower their users to find the best hotel deals and monetise their traffic simultaneously.”

Among the partner the site currently works with are Momondo and KAYAK, TravelSupermarket, Liligo, a number of tourism board and airlines and travel blogs.

It’s affiliate programme has been operating for 13 years and now has 18,000 active partners worldwide.

HotelsCombined, which was founded in 2005, reported it facilitated $2 billion worth of hotel bookings in 2017